Branding + INTEGRATED MARKETING + BOOK INNOVATION
EXPANDING THE MARKET SIZE
Client: ANDY BINNS
CHALLENGE
Inspire, instruct, and accelerate innovation in large organizations.
We partnered with ChangeLogic and lead author, Andrew Binns, to illustrate how large organizations can leverage their scale and beat startups at the innovation game with the launch of Corporate Explorer.
A common-held belief is that innovation is just for start ups, and individuals working in large organizations that do have an entrepreneurial spirit often feel isolated and unsupported.
BookHighlight developed the Corporate Explorer’s Club—a united community of start-up-minded individuals within large organizations. Utilizing content from the book, and the ChangeLogic library of resources, we built a brand experience and learning platform that unlocked the vast potential of the book and its audience.
Every book purchased gained access to the the Corporate Explorer’s Club.
BRAND EXPERIENCE
BEYOND THE BOOK
Featuring a base-level assessment, case study videos, author discussions, a wealth of workbook content, sponsorship posters, media kit, and certifications, the Corporate explorer’s club contains all of the elements ambitous individuals need to launch an innovation program at their company.
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THE BOOKS ARE THE BEST.
STATEMENT ABOUT THIS CAMPAIGN
SITE EXPERIENCE
Featuring a base-level assessment, case study videos, author discussions, a wealth of workbook content, sponsorship posters, media kit, and certifications, the Corporate explorer’s club contains all of the elements ambitous individuals need to launch an innovation program at their company.
Mauris id sapien eget purus tincidunt malesuada vitae a metus. Curabitur hendrerit, odio tempus tempor tincidunt, augue tellus fermentum enim, eget scelerisque purus tellus at lacus. Mauris nulla augue, aliquam ut ullamcorper et, placerat sit amet magna. Phasellus justo velit, cursus at vulputate at, vehicula a eros.
ENGAGEMENT
Mauris id sapien eget purus tincidunt malesuada vitae a metus. Curabitur hendrerit, odio tempus tempor tincidunt, augue tellus fermentum enim, eget scelerisque purus tellus at lacus. Mauris nulla augue, aliquam ut ullamcorper et, placerat sit amet magna. Phasellus justo velit, cursus at vulputate at, vehicula a eros.
10K
GENERAL STATS
2
GENERAL STATS
